Friday, March 18, 2011

The Mesmeric and Alluring Presence of the Box in the Corner of the Room

The reference point for all knowing is the individual consciousness. Consciousness is the inner satellite navigation system of the mind. Mind is not located in the brain. Mind is here, now and everywhere altogether at once. There is no external reference point that can be said to be reliable. All points external to this inner knowing are landmarks for map-reading and course plotting. The external world is the spectacle, the map that is not the territory.

Every human being is a magnetic conduit for experiential knowledge. When we are distracted by the spectacle we are magnetised away from intuitive, feeling nature and therefore the navigation system becomes useless. The driver of the vehicle is steered towards the theme park, a Disneyland – instead of to the destination that was originally intended. Advertising technology is powerfully magnetic, its aim is to amuse and entertain, to mesmerise the driver, to occupy the driver’s seat and engage the steering wheel for it’s own purpose. The properties of the magnet are;

‘‘to exert an attracting or compelling influence upon’’ [the object]. [dictionary-reference.com]

‘’exposure to a magnetic field causes the molecules to align themselves with the field, producing their own net field, so that the object as a whole becomes magnetized.’’ [dictionary-reference.com]

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